Value
Proposition
Unlike the flux of fintechs, our software solution is a part of our business model and proposition. The experts at myGini work side to side with you to increase your portfolio’s activity, engagement and profitability.
With an average experience of 25 years in the payments managing portfolios ranging from 20,000 to 80 million cards and 1.5 million merchants our experts’ contribution to your bank can be almost in any area you need to improve:
- Credit Cards
- Debit Cards
- Prepaid Cards
- ATMs
- POS terminals and acquiring
- EMV
- Contactless
- Mobile
- Technology
- Project Management
- Marketing
Credit Cards
New product development for any segment
Offer and reward program design
Card Design
Fraud prevention for e-commerce and international transactions
Portfolio Management
Portfolio Analysis
Segmentation
Pricing
Budgeting
Debit Cards
Card Design
Purchase push programs
Reward design
Product design
Acquiring
Targeting merchants
- Solutions for different segments
- Technology sets
- Rewards and offer design
- Pricing
- Partnering with retailers for offers
Prepaid
- B2B vs B2C
- Card design
- Distribution channels
- Top-up options
EMV
- Full EMV scripts
- Optional scripts(i.e over the air updates)
- Both for issuing and acquiring
- Tokenization and encryption
Contactless
Contactless on credit cards
Contactless on debit cards
Contactless on mobile
EMV and fraud management
Mobile
Wallet functions
Other card functions
Payments, HCE, stickers
GooglePay
Technology
Assessment of the current functionalities
Gap analysis with business needs
Process evaluation
Project Management
- Roadmap Planning
- Product Management
- Loyalty and Offers Management
- Project execution
Marketing
- Card design
- Value proposition design
- Branding
- ATL/BTL
- Digital channels
