myGini Integrates with Mall IQ to Provide Physical Retail Loyalty Programs on Mobile, Based on Location, Shopper Behavior and Preferences
myGiniloyalty engine generates relevant and timely offers based on location, shopper behavior and preferences.
- Enables retailers to understand a shopper’s real-time purchase intent using advanced location data.
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May 16, 2019– Today
Retailers can now align dynamic loyalty offers from the myGini mobile platform to shopper intent, measured through real-time location data in shopping malls and high streets. Retailers can then use this data to suggest timely, relevant and interactive rewards at the right place and time – before a purchase takes place – increasing transaction revenue in the process.
“Many retailers struggle to sustain customer loyalty and believe expensive rewards programs or co-branded credit cards are their only options,” continues Mehmet. “The rise of mobile apps means this is no longer the case. The magic of the myGini loyalty engine is that its availability to banks and credit unions means cardholders can see personalized merchant offers on their myGini-enabled banking apps, even if they have never stepped foot in the retailer’s store before.”
“Our partnership with myGini will allow more U.S. shoppers to enjoy highly interactive, relevant and location-targeted loyalty offers,” says Batu Sat, Co-Founder at Mall IQ. “By combining our advanced location services with the myGini platform, we’re empowering retailers and their partners to effectively increase customer engagements through real-time data.”
“Working with Mall IQ means the mobile platform we developed to help retailers of all sizes build better customer relationships is now even more targeted to individual shopper needs,” explains Mehmet Sezgin, Founder and CEO of myGini Inc. “With myGini, retailers can quickly gauge customer preferences, proximity and actual purchase intent and react to their needs by notifying them of offers through a myGini-enabled loyalty app.
Founded in 2016, myGini Inc. is headquartered in San Francisco and financed by a group of private investors. For more information about the company, please visit www.mygini.com.
About Mall IQ
Mall IQ, Inc. develops a location-based engagement platform for users to connect with their customers in real time. It analyzes customer profiles, foot traffic, and shopping patterns and increases the number of visitors and sales. The company was founded in 2015 and is based in Santa Clara, California.